Every cannabis user can smell the distinctive, sharp scent when they open a jar, or crack the seal of the new container. It’s not only about smell. It’s a sense of memory, mood and expectation all wrapped up in one. This is possible due to terpenes. They’re not only any terpenes. They are the ones that come directly from the cannabis plant. These substances are referred to as terpenes derived from cannabis and they have quickly become the secret ingredients for anyone looking to elevate quality, authenticity, taste, etc.
For many years, the manufacturers of cannabis products have heavily relied on botanical terpenes in order to recreate the essence of cannabis strains. On paper, it seemed to make sense. To mimic the familiar strains, it was cost-effective to extract the limonene (from oranges) or pinene (from pine trees). The results did not always live up to the promises. The aroma of these terpenes was initially pleasing, but they often lacked the intensity, soulfulness, and lasting power of cannabis counterparts. The terpene blends degraded very quickly, and they ended up smelling like air fresheners, but not as strong as fresh flower.
Pure cannabis terpenes can change the game. Extracted directly from the cannabis plant they are not only the predominant compounds that make up a strain’s signature scent as well as the subtle and supportive notes that botanical sources cannot replicate. The aim isn’t to imitate flavor but the essence of the plant.
Image credit: massterpenes.com
A new innovation in the field is the use live resin Terpenes. To obtain terpenes, plants are immediately frozen following harvesting. The process of quick-freezing locks in volatile molecules that might otherwise escape. The result will be a terpene composition that is more vibrant and deep than the initial strain.
These terpenes offer a myriad of advantages, such as enhancing the flavor. However, their effects go beyond the benefits they provide. Terpenes are the reason for what consumers and researchers refer to as the effects of the entourage, or the subtle interaction between cannabinoids (cannabinoids) and terpenes which can affect the overall experience. For example, a formula that contains true OG Kush terpenes may deliver an enhanced or more well-balanced effect due to the other components that are preserved in the extract.
Transparency increases as awareness of consumers grows. Consumers aren’t only looking for high-THC figures anymore. People are consuming ingredient lists and looking into the products. They are also seeking cannabis-derived terpenes with specific information about the source and extraction. Brands who meet this standard and have unblended, non-cut strain-specific profiles of terpenes will be rewarded by industry trust and loyalty to customers.
This shift is crucial in a market with lots of options. With so many options competing to be noticed, those who believe in authenticity are getting an advantage. While synthetic flavorings and botanical blends could get someone’s attention at first, it’s the unmistakable taste of terpenes derived from cannabis that keeps them coming back.
Mass Terpenes stands out as a market leader, offering live resins and hemp-derived lines that can be purchased at a variety of prices. Their CDT Series has been the preferred choice for extractors and vape makers alike.
The final result isn’t only about scent. It’s all about connection. Terpenes exert more influence on the way you experience life than you think, whether creating a product to sell or just smoking a joint following an extended workday. Choosing pure cannabis terpenes means choosing depth, clarity, and a more honest relationship with the plant. The most potent among all ingredients is the Terpenes.